A Quick Thought

These are my quick thoughts—short insights, observations, and reflections. Less than a full article, more than a tweet.

Here are the 5 that are actually new enough to matter in 2026 and worth operationalizing ASAP:

  1. Let AI crawl you on purpose (or explicitly don’t). This is now a C-level decision, not a hidden robots.txt line.

  2. Write in quotable, self-contained fragments that include your brand by name. Every “pull quote” should carry both the proof and you.

  3. Map ‘AI prompts we want to win’ the same way we used to map ‘keywords we want to rank for’. And measure share of voice in AI answers across platforms, not just Google SERP share.

  4. Explode your surface area with ultra-specific, high-intent mini pages. Feature pages, integration pages, “for [scenario]” pages, “under $X” pages, “for [city/weather/industry]” pages. Generic catch-all pages do not get quoted in AI the way they used to rank in Google.

  5. Ship authoritative evidence, not fluff. Original stats, mini case studies with numbers, side-by-side tables, expert validation, clear dates. LLMs prefer citing concrete, recent, low-liability facts. Fluff dies.

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